Datamark Selects TARGUSinfo to Improve Lead Contactability for Education MarketVIENNA, Va. and SALT LAKE CITY, July 27 /PRNewswire/ -- Every year approximately 20 percent of the North American population moves, phone numbers get recycled in as few as 30 days, and every hour, thousands of individuals purposefully submit inaccurate contact information online. In the online lead generation industry, the mantra remains -- if you can't reach them, you can't convert them.
Today, Datamark, a leader in data-driven marketing for education, announced that it has increased its commitment to connect qualified student prospects with the right schools using TARGUSinfo's On-Demand Lead Verification® solution. TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, will help improve Datamark's ability to contact the hundreds of thousands of leads it manages for its client institutions.
"TARGUSinfo's proven verification capabilities enhance our full range of data-driven solutions, furthering our commitment to help clients improve campaign performance by targeting the right student prospects and converting those leads into starts," said Tom Dearden, CEO of Datamark.
TARGUSinfo delivers unprecedented intelligence at the moment of any live interaction with prospects and customers by leveraging its real-time delivery network and robust repository of identities and attributes.
Dearden continued, "Additionally, TARGUSinfo's mobile approach was another strong factor in selecting its solution as we continue to help our clients embrace mobile communication strategies to increase prospect interaction. Considering that an average of 50 to 60 percent of student leads utilize mobile numbers as their primary phone number, TARGUSinfo's recent investment in adding authoritative mobile phone data and improving linkages of names, addresses and phone numbers can produce greater results for our clients."
TARGUSinfo On-Demand Verification® solutions enable organizations to accurately confirm link ...
Try our segmented RSS Feeds
